7 min

Fair value without
the terminal cage

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Martin Kepler

Investment director, Whitmore Family Office

Whitmore
Family officeIndustry
90%+Lower data spend

Whitmore Family Office

When every seat multiplies

Whitmore Family Office ran concentrated US equity with three terminal seats and a part-time data vendor. Associates pulled exports; principals wanted fair value on demand. Investment director Martin Kepler needed one standard — not three interpretations of the same ticker.

The mandate was clear: institutional screening for a retail-sized team, with audit-friendly exports and no hardware dongle.

We were paying terminal prices for fixed income and FX we never touch. DollarFlow gave us equity depth without the cage.
Martin Kepler, Investment director, Whitmore Family Office

Rollout

Explorer for associates, Pro for principals

Associates use Explorer for universe search and sector screens. Principals run Pro with True Price bands, full valuation history, and unlimited CSV export across ~2,064 names. The Company slideout replaced screenshot chains in investment committee memos.

Data spend dropped more than 90%. Onboarding a new associate went from weeks of terminal training to a single afternoon on the screener.

The result

15% drawdown avoided on top holdings

Trimming two names that breached upper True Price bands before a sector selloff avoided an estimated 15% drawdown on the office's largest positions versus a hold-everything baseline. Hit rate on new ideas sourced from the screener rose 27% because every name entered the book with the same fair-value context.

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